Colors & Fonts

Official UNT Dallas Colors

The official colors of the University of North Texas at Dallas are UNT green and UNT Dallas blue.

  • UNT green is PMS 356 (Pantone Matching System*)
    Hex Color: #007A33 | RGB Color: 0, 122, 51 | CMYK Color: 100%, 0%, 58%, 52%

  • UNT Dallas Blue is PMS 293.
    Hex Color: #407EC9 | RGB Color: 64, 126, 201 | CMYK Color: 68%, 37%, 0%, 21%

  • UNT Dallas Yellow is PMS 7405.
    Hex Color: #F2CD00 | RGB Color: 242, 205, 0 | CMYK Color: 0%, 15%, 100%, 5%

  • Black or white are used as an accent color.

  • Often, a shade of 80% gray is used for lettering/vertical bar in the logo 

Exception:When the UNT green is used, it must be PMS 356 or an equivalent four-color process (CMYK) mix

When uncoated paper stock is used, PMS 355* should be substituted for UNT green. The five color combinations included below are the only approved color combinations for the word mark.

MARKETING PALETTE

In addition to its official colors, UNT Dallas uses a marketing palette of colors that includes Navy Blue, Powder Blue and Neon Green. In marketing materials and presentations, the UNT Dallas logo may be presented in Navy Blue, Powder Blue, White or Black, as well as in the official colors, Neon Green may only used as an accent color. 

  • Navy Blue is PMS 294
    Hex Color: #385988 | RGB Color: 0, 56, 130 | CMYK Color: 100%, 57%, 0%, 49%

  • Powder Blue is PMS 636
    Hex Color: #99D6E3 | RGB Color: 153, 214, 227 | CMYK Color: 33%, 6%, 0%, 11%

  • Neon Green is PMS 802
    Hex Color: #44D62C | RGB Color: 68, 214, 44 | CMYK Color: 68%, 0%, 79%, 16%

*PANTONE ® is the property of Pantone Inc. The colors shown on this page and throughout this style guide have not been evaluated by Pantone Inc. for accuracy and may not match the PANTONE ® Color Standards. For accurate standards, refer to current PANTONE publications.

**CMYK mixes vary based on printers, equipment, etc. Please contact Marketing & Communications for assistance determining the appropriate mix for your project.

Typography

Consistency of typography is one way to create a consistent look in UNT Dallas publications. The recommended typefaces for university communications are Calibri, Georgia and Times Roman. These typefaces have been carefully selected to complement one another. 

  • Georgia is used for formal printed communications and in electronic presesntations.

  • Calibri is used for email, electronic newsletters, and in electronic presentations.

  • Fira Sans is an alternate font used for printed communications and in electronic presentations.

  • Arial is an alternate font used in electronic presentations, primarily for headlines.